About the Brand:
Hauté Chef (now known as iChef) is an online food brand that deilvers unique recipes and fresh ingredients to your doorstep. They provide customers with meal-kits including chopped vegetables and all the spices and ingredients required to make that particular meal.
Hauté Chef (now known as iChef) is an online food brand that deilvers unique recipes and fresh ingredients to your doorstep. They provide customers with meal-kits including chopped vegetables and all the spices and ingredients required to make that particular meal.
Brief:
With not an abundance of images, Hauté Chef wanted a social media presence to attract more consumers to try out their mealkits.
Output:
Series of illustrated posts were created as part of the Social Media Strategy. Posts included hacks, puns, testimonials, trivias, kitchen essentials, recipes,quotes, and series of images of the dish. A hashtag called So You Think You Can Cook was a part of the strategy to attract consumers who aren’t good with cooking. It would show how easy it is to cook from a Hauté Chef meal-kit.
