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About the Brand:
Hauté Chef (now known as iChef) is an online food brand that deilvers unique recipes and fresh ingredients to your doorstep. They provide customers with meal-kits including chopped vegetables and all the spices and ingredients required to make that particular meal.

Brief:
With not an abundance of images, Hauté Chef wanted a social media presence to attract more consumers to try out their mealkits.

Output:
Series of illustrated posts were created as part of the Social Media Strategy. Posts included hacks, puns, testimonials, trivias, kitchen essentials, recipes,quotes, and series of images of the dish. A hashtag called So You Think You Can Cook was a part of the strategy to attract consumers who aren’t good with cooking. It would show how easy it is to cook from a Hauté Chef meal-kit.