About the Brand:
empowHER India is a non profit organisation that believes that when you empower one woman, you empower an entire family. When you empower several women from several families, you empower a community. With this core belief, empowHer India has driven community development — social, economic and educational — for over two decades in the villages and underdeveloped rural areas of Panvel in the state of Maharashtra. empowHer India has been working persistently to engineer positive and sustainable change to holistically provide women access to economic opportunities and social justice through Self-Help Groups (SHGs) so they lead a life of dignity and well-being through better health, hygiene, sanitation and education.
Brief:
empowHER India wanted a social media presence in order to increase brand awareness and receive donations so they could keep up their work.
Output:
Since the brand did not have many images, an illustration route was taken. With their core colours being green, white, orange and blue, a social media strategy was formed in order to drive more visibility to their work. The strategy included stories and illustrations of people empowHER India has benefited.
